20 Things We Learned Along the Way

As we end our anniversary month, we wanted to say a giant THANK YOU for all of your love and support over the last 20 years. We have spent countless hours trying to bring you the very best that Spokane has to offer, and you keep showing up for us in ways that just blow us away every time. We love being a part of our bride’s lives. We love being able to help girls find their perfect prom dress, and we love watching all of the guys get gussied up for once! Truly, being a part of all of these magical life moments has been the biggest blessing to us. So Thank you, from the bottom of our hearts.

20 Things We Learned Along the Way (In no particular order)

  1. Every single love story is unique and amazing! And trust us, we’ve heard a lot of great stories, but even after 20 years, we’ve never heard the same story twice!

  2. Dress and suit sizing and real life sizing are nowhere near the same thing, and it’s infuriating!

  3. A great seamstress can make an okay dress magical! Seriously, our alterations department has worked some MIRACLES over the years!

  4. Never underestimate the power of a good accessory. Any stylist will tell you, the second the veil or headpiece or bouquet gets added to a wedding dress, everything changes!

  5. Creating great partnerships is the best way to continue to love this business! We are so honored to have partnered with some of the very best in the industry over the years. We can’t even tell you how many people went from vendor to friend in that time! These relationships will last a lifetime, and they are truly a treasure.

  6. There’s no such thing as “Normal”. We’ve seen brides plan Star Wars themed weddings, and renaissance weddings, and big church weddings, and weddings on islands, and in fields, and skiing down mountains. Whatever your vision is, we are HERE for it!

  7. There is something MAGICAL about wedding dresses. We mean it! And we can’t explain it. But something just happens when you find the perfect dress, it’s like falling in love. It’s beautiful.

  8. Never underestimate the power of your entourage! The number of times we’ve seen a group of girls walk into our prom department and cheer each other on is incredible! That kind of encouragement is so powerful!

  9. With the right group, you can do ANYTHING! You know this shop didn’t always take up an entire “strip mall”. But we worked together to build an incredible business that hits on so many different celebration moments in life.

  10. Happy tears fuel joy. Every. Single. Time. We see that mom start crying when she sees her daughter in a prom or wedding dress. Every time we see the bride tear up at her reflection. That’s when you know you’ve struck gold! You just witnessed a memory forming that will stick with them forever.

  11. Not all dresses were created equal. We had some trial and error, but now we have a collection of designers that bring the BEST in the industry. Did you know that all of our dresses are hand made in fair working conditions?

  12. Not every bride will cry when she finds the dress, but every bride deserves to feel special and like a BRIDE in her dress!

  13. Getting to see our brides on their big day is forever one of our favorite things. (Seriously, keep sending us your pictures! We are never tired of that!)

  14. Insecurities are real, and everyone has them. AND we love smashing all of them when you come in the door. We want you to know how beautiful you are. We want you to embrace all of your strengths, and find a way to see yourself the way that the people you love see you.

  15. White, ivory, nude, eggshell, cream, and bridal white are all different colors, and everyone defines them completely differently.

  16. While we’re talking colors, not all wedding dresses are white! We are loving the growing trend of colored wedding dresses, whether its a tiny pop of color, a subtle undertone, or a full black dress, we are always excited to see what’s next.

  17. Whether you’re going to prom or a gala or a wedding, finding a great suit is on par with finding the perfect dress!

  18. Being a part of someone’s wedding, in any capacity, is a gift. We are given this opportunity to step into your wedding planning, into your vision, into your daydreams, and then watch them all come true. It’s like living in real life Pinterest boards!

  19. Body type does not dictate dress shape! No matter what the internet has told you, any body shape can pull off any silhouette. Some dresses are built better than others to accommodate women’s shapes.

  20. Always expect the unexpected! The industry is constantly changing, style is constantly changing, our town is constantly changing! The only thing we know for sure, is that 20 years from now, we will have evolved even more than we have so far!

Photo Credit: Amy Stone Photography

Photo Credit: Amy Stone Photography

Serving this community has been an honor and a privilege. We have worked alongside so many of you to make dreams become reality. We have been empowered to pour back into this community in ways we never could have even dreamed of. We have built relationships with brides, grooms, wedding parties, families, high school kids, vendors, organizations, and everyone in between that have truly enhanced our lives.

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